ABOUT
Hello, I'm Alina, a graphic designer & illustrator.
I believe that good design can make the world a better place. I enjoy designing with attention to detail and discovering new ideas through the process of creating. With colorful brainstorm sessions and concentrated thought, my ambition as a designer is to connect with others through my work in a positive way.
My specialization is in brand marketing, print design, and user experience. I’m passionate about developing strategic design solutions that support impactful missions and community development initiatives.
In addition to graphic design, I also love working on my personal art projects using various mediums including digital, acrylics, watercolor, and graphite. These projects draw inspiration from the natural world, diverse global cultures, and the intricate beauty of Islamic art.
My specialization is in brand marketing, print design, and user experience. I’m passionate about developing strategic design solutions that support impactful missions and community development initiatives.
In addition to graphic design, I also love working on my personal art projects using various mediums including digital, acrylics, watercolor, and graphite. These projects draw inspiration from the natural world, diverse global cultures, and the intricate beauty of Islamic art.
WORK
Case studies
ZSM Recruiting Website & Branding
Primary Role: Brand Strategy, UI/UX Design | 2025
Website and brand identity for an independent finance recruitment firm, designed to provide a clean, intuitive user experience and clearly communicate the firm’s expertise.
PROBLEM STATEMENT
The challenge was to design a website that meets the needs of both clients and candidates while positioning the firm competitively within a highly saturated recruitment market.
DESIGN OBJECTIVES
Design a responsive website with a clean, minimal interface that prioritizes usability, integrates the firm’s branding, and strengthens the firm’s digital presence.
Website and brand identity for an independent finance recruitment firm, designed to provide a clean, intuitive user experience and clearly communicate the firm’s expertise.
PROBLEM STATEMENT
The challenge was to design a website that meets the needs of both clients and candidates while positioning the firm competitively within a highly saturated recruitment market.
DESIGN OBJECTIVES
Design a responsive website with a clean, minimal interface that prioritizes usability, integrates the firm’s branding, and strengthens the firm’s digital presence.
Primary Role: Brand Strategy, UI/UX Design | 2025
Website and brand identity for an independent finance recruitment firm, designed to provide a clean, intuitive user experience and clearly communicate the firm’s expertise.
PROBLEM STATEMENT
The challenge was to design a website that meets the needs of both clients and candidates while positioning the firm competitively within a highly saturated recruitment market.
DESIGN OBJECTIVES
Design a responsive website with a clean, minimal interface that prioritizes usability, integrates the firm’s branding, and strengthens the firm’s digital presence.
Website and brand identity for an independent finance recruitment firm, designed to provide a clean, intuitive user experience and clearly communicate the firm’s expertise.
PROBLEM STATEMENT
The challenge was to design a website that meets the needs of both clients and candidates while positioning the firm competitively within a highly saturated recruitment market.
DESIGN OBJECTIVES
Design a responsive website with a clean, minimal interface that prioritizes usability, integrates the firm’s branding, and strengthens the firm’s digital presence.
Structure to Design Execution
Through structure and early design, the site layout was defined around key user tasks, exploring options that prioritize usability and efficiency.
RESEARCH & INSIGHTS
Competitive research showed the recruitment market was highly competitive, with many sites visually busy, creating an opportunity for a clean, minimal design. User workflows highlighted the need for simplified forms and intuitive, responsive navigation, especially for mobile job seekers. Insights also revealed that branding should be carefully aligned to resonate with the corporate finance audience, ensuring the firm connects with the right clients and candidates.
RESEARCH & INSIGHTS
Competitive research showed the recruitment market was highly competitive, with many sites visually busy, creating an opportunity for a clean, minimal design. User workflows highlighted the need for simplified forms and intuitive, responsive navigation, especially for mobile job seekers. Insights also revealed that branding should be carefully aligned to resonate with the corporate finance audience, ensuring the firm connects with the right clients and candidates.
Through structure and early design, the site layout was defined around key user tasks, exploring options that prioritize usability and efficiency.
RESEARCH & INSIGHTS
Competitive research showed the recruitment market was highly competitive, with many sites visually busy, creating an opportunity for a clean, minimal design. User workflows highlighted the need for simplified forms and intuitive, responsive navigation, especially for mobile job seekers. Insights also revealed that branding should be carefully aligned to resonate with the corporate finance audience, ensuring the firm connects with the right clients and candidates.
RESEARCH & INSIGHTS
Competitive research showed the recruitment market was highly competitive, with many sites visually busy, creating an opportunity for a clean, minimal design. User workflows highlighted the need for simplified forms and intuitive, responsive navigation, especially for mobile job seekers. Insights also revealed that branding should be carefully aligned to resonate with the corporate finance audience, ensuring the firm connects with the right clients and candidates.
Branding + Experience
The brand is expressed through a clean, easy-to-navigate interface with bold, professional, and approachable tones. Thoughtful color contrast guides users while reinforcing a cohesive visual identity.
The brand is expressed through a clean, easy-to-navigate interface with bold, professional, and approachable tones. Thoughtful color contrast guides users while reinforcing a cohesive visual identity.
Impact & Key Takeaways
This project delivered a cohesive website and brand system that showcases the firm’s expertise in the finance recruitment sector. The new digital presence communicates focus and confidence, supporting engagement for both clients and candidates. The result is a clear, intuitive interface that serves multiple audiences while consistently expressing the firm’s brand across the site and key user journeys.
This project delivered a cohesive website and brand system that showcases the firm’s expertise in the finance recruitment sector. The new digital presence communicates focus and confidence, supporting engagement for both clients and candidates. The result is a clear, intuitive interface that serves multiple audiences while consistently expressing the firm’s brand across the site and key user journeys.
A cohesive brand and website strengthen credibility in a competitive market.
Clear structure and messaging support efficient user journeys.
Early alignment between brand and UX creates a strong, scalable foundation.
Clear structure and messaging support efficient user journeys.
Early alignment between brand and UX creates a strong, scalable foundation.
A cohesive brand and website strengthen
credibility in a competitive market.
Clear structure and messaging support
efficient user journeys.
Early alignment between brand and UX creates
a strong, scalable foundation.
credibility in a competitive market.
Clear structure and messaging support
efficient user journeys.
Early alignment between brand and UX creates
a strong, scalable foundation.
A cohesive brand and website strengthen credibility in a competitive market.
Clear structure and messaging support efficient user journeys.
Early alignment between brand and UX creates a strong, scalable foundation.
Clear structure and messaging support efficient user journeys.
Early alignment between brand and UX creates a strong, scalable foundation.
Copyright © 2026 Alina Nusrat
